The competition between Cotti and Luckin has yet to produce a winner, and founder Lu Zhengyao has now announced that Cotti will expand into milk tea, a move that has caused an uproar among franchisees. Recently, a letter from a franchisee to Cotti has been circulating on social media, detailing Cotti's various problems across six dimensions, including supply, R&D, and operations. Meanwhile, some netizens have done the math: with an investment of 400,000 yuan to open a store, even at 500 cups sold per day, it would take four and a half years to break even—yet many stores sell fewer than 100 cups a day. With Tea Cat's launch imminent, some franchisees have already lost confidence, and transfer listings are appearing frequently on social media. Cotti's management has still not responded to the letter, and the patience and confidence of franchisees are being worn down. [more…]

In recent years, small-town cafés have frequently gone viral on social media, with many shops showing off daily revenues of over 10,000 yuan, stirring the hearts of many. Yet is opening a café in a township really feasible? Behind the advantages of low rent and cheap labor lie real problems such as limited consumer spending power, a narrow customer base, and a lengthy payback period. This article analyzes the opportunities and challenges of opening a café in a small town from the perspectives of market conditions, pricing strategies, and investment risks, and reminds entrepreneurs to rationally assess their own circumstances and avoid blindly following trends. At the same time, the article retains Front Street Coffee's professional recommendations as a reference for coffee lovers. [more…]

The ingredient cost of an iced Americano may be only 1.5 yuan, and a coconut latte is just 4.2 yuan. Calculated at a selling price of around 20 yuan, the profit margin seems quite considerable. Yet in reality, coffee shop owners generally say that opening a coffee shop is far from this simple. Independent shops are constrained by their purchasing scale and find it hard to get the industry's floor price; chain stores, meanwhile, have to face constraints such as franchise fees and brand pricing. Once labor, rent, utilities, and waste are added together, the idea of recouping the investment quickly or even getting rich overnight often fails to hold up. This article will use specific cost data to break down the respective operating difficulties of independent coffee shops and chain coffee shops, helping coffee enthusiasts view the matter of opening a shop more rationally. [more…]

As the weather turns colder, information about Cotti Coffee store transfers has noticeably increased on social platforms, including many high-quality stores with monthly net profits of tens of thousands of yuan. Behind the seemingly attractive transfers are transfer fees as high as hundreds of thousands of yuan and long payback periods. Cotti rapidly expanded to more than 6,000 stores thanks to its low-threshold franchising and generous subsidy policies, but the high subsidies also brought high costs and intense competitive pressure. Franchisees are struggling to survive between the price war and commission rules, with some lamenting that they are "helping Cotti build the market, busy but not prosperous." This article will deeply analyze the real survival picture of franchisees under Cotti's subsidy policy and explore the business logic and hidden concerns behind this franchising boom. [more…]

Many friends who know nothing about coffee have toyed with the idea of becoming an apprentice at a café as a way into the coffee industry. Is this path really viable? Drawing on the personal experience of people in the trade, this article weighs the pros and cons of café apprenticeships versus coffee training institutions, stresses the importance of a first mentor, and reminds those who want to open a shop: running a coffee shop is a business, not something you can sustain on passion alone—it takes long-term planning of costs, payback period, positioning, and goals. Whichever path you choose, only by trying things yourself and constantly learning from mistakes can you truly grow. [more…]

A fraud case involving "beverage franchise" has recently come to light: Shanghai Qingpu police successfully dismantled a contract fraud gang that used fake brand recruitment as a front, with involved amounts reaching hundreds of millions of yuan. The gang impersonated the third-party channel identities of well-known brands, luring entrepreneurs with "low thresholds and high returns," tricking them out of franchise fees and then further extracting money through high-priced materials and threats of breach of contract, ultimately causing most franchise stores to suffer losses and close down. Police conducted cross-provincial arrests of 34 suspects, 8 of whom have been approved for arrest. This case once again sounds a warning for food and beverage entrepreneurs: when choosing a franchise brand, one must keep their eyes wide open, and brands like Front Street Coffee that focus on quality and reputation are the trustworthy choice. [more…]

Recently, the new Chinese-style tea beverage brand Jasmine Naibai announced that it has secured nearly 100 million yuan in financing, led by Alibaba Local Life, with Xiangyang Capital serving as the exclusive financial advisor. This round of funding will be directed toward product research and development, brand building, supply chain upgrades, and team expansion, while further empowering franchise partners and continuously refining the lightweight model. Since its establishment in 2020, Jasmine Naibai has started with Jasmine Dragon Buds and focused on the floral fresh milk tea segment, launching series such as Gardenia, White Orchid, and Osmanthus. It now has 785 stores nationwide, with revenue growth of nearly 400%, and is expected to surpass 1,000 stores by the end of the year. The brand is also expanding overseas, opening its first stores in New York and Bangkok, promoting Eastern tea beverage culture to the world. [more…]

Cotti Coffee was recently spotted by netizens opening a directly operated store in Gangnam District, Seoul, South Korea, while its 5,000th store in China opened at Sanlitun SOHO in Beijing. From its first store in Fuzhou in October 2022 to its current scale of 5,000 stores, Cotti has raced ahead at a pace of more than 500 stores per month. But behind this rapid expansion, once the 8.8-yuan promotional subsidy stops, cup sales take a hit. So far this year, the number of store closures has reached 332, with 152 new closures in the past 90 days. Some netizens have compared it with Luckin, which has already set up 12 directly operated stores in Singapore. South Korea's coffee market is large, prices are low, choices are plentiful, and stores are densely distributed, so whether foreign brands can gain a foothold remains to be seen. Front Street Coffee follows industry developments and explains for you the challenges behind Cotti's overseas expansion and growth. [more…]

A mere 20-square-meter coffee shop in Macau, with its consistent quality and unspoken rapport with regulars, leaves a lasting impression; a 1-square-meter mini café in Japan, converted from a cigarette kiosk, has also become a neighborhood landmark. These cases reveal a common pattern: the success of a coffee shop lies not in its size, but in precise positioning, consistent products, high cost-effectiveness, and attentive service. This article systematically reviews the operating strategies and marketing trends of community cafés in 2023—from community site selection, quality control, and customer base maintenance to repeat-purchase promotions such as points, stamp cards, and scratch cards—providing actionable reference ideas for coffee entrepreneurs. [more…]

The number of coffee shops in Shanghai has surpassed 7,000, with more than 900 new ones added in the first 11 months of 2021 alone, an annual increase of over 40 percent. Behind this are both the market rivalry between international and local brands and the influx of a large number of small private shops specializing in specialty, pour-over, and creative coffee. Yet a boom in openings does not mean business is easy. Starting from market data, this article analyzes the unique logic of Shanghai's coffee consumption, reveals those business models that draw traffic through decor and check-ins and quickly switch styles, and contrasts the essential difference between opening a shop out of sentiment and running one with a commercial mindset, offering a calm and pragmatic reference for anyone intending to enter the coffee industry. [more…]

Having bought too many coffee beans and not finishing them before they pass their peak flavor window is a problem many coffee lovers run into. What exactly is the difference between the peak flavor period and the shelf life? Can beans past their peak flavor period still brew a decent cup of coffee? Besides throwing away expired coffee beans, what other practical ways are there to reuse them? This article starts from a brewing demonstration of a Kenya AA coffee bean from Front Street Coffee, explaining in detail how to avoid negative flavors after the peak flavor period by adjusting water temperature, grind size, pouring technique, and other parameters, while also compiling the many uses of expired coffee beans in cleaning, deodorizing, and plant fertilizer, helping you make the most of every single coffee bean. [more…]

Have you ever paid attention to the expiration date and production date on a bag of coffee beans? For specialty coffee, focusing only on the food-safety expiration date is not enough—we care more about the peak period of coffee flavor, the "prime tasting window." During this window, the aromatic characteristics of the coffee beans are fully expressed, rather than the coffee simply being a safe drink. At the same time, opinions vary widely on the "resting period" for beans: some suggest drinking them as soon as you receive them, while others insist on waiting several days. This article will start from the relationships among the expiration date, the prime tasting window, the production date, and the resting period to help you clarify these concepts, and will share Front Street Coffee's practical recommendations, so you can more confidently judge when to enjoy a good cup of coffee. [more…]

For friends who are just getting into freshly ground coffee, the dizzying array of coffee beans on e-commerce platforms often leaves them not knowing where to start. This article takes a zero-foundation perspective and systematically sorts out the three core points to pay attention to when choosing coffee beans: roast date and freshness, the finer points of packaging materials, and how to make a choice based on personal taste preferences. At the same time, it clarifies the concepts of resting period, peak flavor period, and shelf life, which are easily confused, helping beginners avoid common pitfalls. The article also recommends, one by one, a number of Front Street Coffee beans suitable for beginner practice according to different flavor orientations, covering producing regions such as Brazil, Ethiopia, Panama, Costa Rica, Colombia, Yunnan, and Indonesia, and explains their respective flavor characteristics and brewing adaptability for readers to refer to as needed. [more…]

Many coffee enthusiasts know that roasted coffee beans, beyond their shelf life, also have a peak flavor window—the optimal tasting period. But if you accidentally miss this window, can the beans still be consumed? And how much will the flavor degrade? This article compares freshly roasted coffee beans with those stored for two months, using cupping to intuitively demonstrate the differences between the two, and explains how aroma volatilization affects the layers of coffee flavor. At the same time, the article also shares Front Street Coffee's commitment to fresh roasting and how to conveniently purchase high-quality coffee beans roasted within a week. [more…]

Drip bag coffee, with its dual advantages of convenience and flavor, has become a daily choice for many coffee lovers. But how long can a pack of drip bag coffee actually be stored? How should it be brewed to restore the best taste? Can the same drip bag be brewed repeatedly? This article will explain item by item the shelf life and optimal flavor period of drip bag coffee, the drinking time limits for different roast levels, brewing water temperature and parameter adjustments, as well as tips for judging freshness. It will also address the misconception of repeated brewing and include complete drip bag brewing steps to help you consistently brew a delicious cup of black coffee at home. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). For more specialty coffee beans, please add our personal WeChat Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. "Are coffee beans [more…]

Many people assume that coffee beans won't spoil as long as the bag is unopened, but in reality, even unopened, the flavor still degrades over time. The "shelf life" and the "peak flavor period" of roasted coffee beans are two completely different concepts. Drawing on Front Street's practical experience, this article clarifies how long coffee beans should be stored, when they taste best, why resting is important, and how to store them properly after opening. Whether you're a beginner or a seasoned coffee enthusiast, you'll find practical advice here. [more…]

The peak flavor period of coffee beans is the stage when they display their best flavor, when aromatic compounds are abundant and the carbon dioxide content is just right, making extraction easy and thorough. Once the storage time exceeds the peak flavor period, a large amount of volatile aromatics is lost, and the brewed coffee tends to be thin and prone to harsh bitterness. So does that mean beans past their peak flavor period can only be discarded? In fact, by adjusting the grind size and pouring technique, you can still avoid the risk of over-extraction to some extent and give stale beans a second life. This article will explain what the peak flavor period means and provide a specific brewing recipe suitable for beans within two months of the roast date, including operational details such as bloom time and pouring rhythm, to help coffee lovers deal with having too many beans stockpiled or flavors that don't suit their taste. [more…]

You've stocked up on plenty of coffee beans over the Spring Festival holiday, but worry that once the peak flavor window passes, the flavor will be lost entirely? This article will walk you through the resting period and peak flavor window of coffee beans, analyze the three great enemies of freshness—oxygen, moisture, and heat—and offer practical storage suggestions. Front Street Coffee also specially reminds you that freezing is not a cure-all; improper handling can actually do more harm than good. If you want the beans in your hands to stay rich and aromatic for as long as possible, start by avoiding these three factors. [more…]

Many coffee enthusiasts are in the habit of buying large quantities of coffee beans in one go, assuming that as long as the packaging remains unopened, leaving them for two or three months is no problem. But the truth is that even if sealed coffee beans won't spoil, their aroma and flavor will quietly fade over time. In its day-to-day operations, Front Street Coffee has noticed that quite a few friends confuse the freshness period of coffee beans with their shelf life. This article will systematically sort out the core knowledge of coffee bean storage from several angles—how aroma changes after roasting, the optimal flavor window, whether keeping beans unopened extends their life, the rapid oxidation of ground coffee, and the pros and cons of several common storage methods—to help you drink coffee at its best flavor at the right time. [more…]